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OpenAI, the company behind ChatGPT, has considered developing its own web browser that would integrate its chatbot technology into a browser experience while also pursuing deals to enhance search functionalities, according to a recent report by The Information.
OpenAI’s potential browser project comes after SearchGPT, a search engine developed by the company. This move could position OpenAI as a competitor to Google, which commands a vast majority of the global search market share, in the search and browser markets.
As per the report, OpenAI has discussed potential partnerships with platforms like Conde Nast, Redfin, Eventbrite, and Priceline, sharing prototypes or early designs of its search and browser concepts.
The timing of OpenAI’s exploration coincides with legal and market challenges for Google. The U.S. Department of Justice (DOJ) has argued that Google’s Chrome browser has solidified its monopoly on online search, suggesting the tech giant might need to divest the product to restore competition.
OpenAI has also discussed powering artificial intelligence features on Samsung-made devices, a key business partner of Google, the Information report said, citing people who were briefed about the situation. OpenAI also maintains a partnership with Apple, where its technology is used to power the AI capabilities of “Apple Intelligence” on new iPhone models.